The Coptic Fellowship is pleased to provide our promotional partners with a variety of materials to promote this all-important conference.

The materials are organized according to the promotional stage, then by media, with variations of each on a single page.

Stage 1: Save the Date

The main message here is to announce the event, with a minimum of information and a link to the event page on the Coptic website.  This is mainly to create awareness that an event is scheduled, and provide a link to get more information.

Since these messages are short and sweet, they can be repeated a few times before Stage 2, so this means that it’s best to start this phase at least by December 6th, although it’s possible to start even earlier if you want.  This gives a full month of promotion to get a good response from our various audiences.

Available Materials:

Stage 2: Specific Messages (coming)

During this stage of promotion, we introduce some of the specific messages that will be covered during the conference.  These typically get a better response, especially from those who previously saw the “Save the Date” messages.

This phase would normally span about a week or two, but could expand to 3 weeks if you have enough time in your promotional schedule.  This means we could start this phase as early as November 27th, but more typically between December 4th to the 11th.

Available Materials:

  • Emails / Blog Posts (coming later)
  • Banners (coming later)

Stage 3: Speaker Lineup (coming)

Once we have announced the event, provided more information regarding the messages addressed at the conference, folks will start to get more curious about the speakers who will be featured.  This is a great way to keep the conversation going, and get more response from those interested in the topics.

This phase would include 2-3 weeks prior to Stage 4, which means starting around December 15th.

Available Materials:

  • Emails / Blog Posts (coming later)
  • Banners (coming later)

Stage 4: Final Call to Action (coming)

This last stage of promotion is where we typically see the greatest response, since most folks tend to procrastinate until the last minute.  The messages here are more focused on what they will miss if they don’t register for the event.  In general, a recap of everything that came before with added urgency.

This is typically done during the final week before the event, so starting around January 1st.

Available Materials:

  • Emails / Blog Posts (coming later)
  • Banners (coming later)